Sex search terms: What we’ve learned about sexual desire from over 10 years in the business.
XXX Sexual Encyclopaedia.
Looking through facts on sex site users, a number of themes leap out. Hardly any of the trends had apparent real-world causes — a sign that our imaginations were developing more in response to prompts in the sphere of porn than to anything in the world of fleshy tissue.
2007 | Year of MILF
“Mature” was a trendy porn category in 2007, but “MILF” (which stands for “mom I’d like to fuck” ranks second in the all-time sex search terms) came in with an enormous thump to secure the very top search term. Also noteworthy: The second-most-searched term in 2007 was “Asian“, which would come into view in the top ten in 2008 and 2009 but has only featured once more since. (Although in 2010, the term “Indian” emerged as a strong contender.)
Sex search terms:
2008 | Year of Squirting
Videos in which women squirt (squirting is when fluid comes jetting out of a woman’s vagina) were popular in 2007, but in 2008, “squirt” ranked fifth overall and was the search term with the third-largest increase; by that metric, the substitute “squirting” ranked fifth. Also noteworthy: The most searched for “porn star” of 2008 was Kim Kardashian, and the peak search term, by the increase, was “ebony“.
Sex search terms:
2009 | Year of Amateurs
In January, a well-known mega porn site launched, what it described as a Community programme, and flooded its websites with real amateur videos which effectively changed forever the mix of content most users encountered. Also noteworthy: The sites in question named Girls Gone Wild the “studio of the year” in 2009, another sign that content featuring amateurs — even when promoted by a 1990s juggernaut porn business — was changing the face of what was being offered to the porn-watchers worldwide.
Sex search terms:
2010 | Year of Casting Couch
Backroom Casting Couch created videos showing women being recruited for modeling jobs who were talked into taking their clothes off and having sex with the interviewer (often on a couch), was the most popular studio on mega-porn-sites in 2010. The search term “casting” rapidly ranked fifth on the list of search terms and spectacularly grew in popularity. Also noteworthy: This was the year that “massage,” a genre featuring female masturbation started to hit the top slots of the most-searched-for-porn.
Sex search terms:
2011 | Year of Ass
The term, “ass”, not “anal” which is far more in-demand, shot to the top of the growth charts in 2011. Why? Who knows? In other ways, this was among porn’s most generic years. Also noteworthy: This was the year that “teen” became the all-time most-watched porn category on most of the mega porn sites, but the reign was short, lasting just a year between the four-year run of “amateur” and the three-year run of “MILF“.
Sex search terms:
2012 | Year of Cartoon
A type of animated porn parody of television shows resembling Family Guy and The Simpsons, “cartoon” had never before appeared in a top ten list of porn searches — but all of a sudden, in 2012, it was the top overall porn search term. By next year, it had dropped to fifth place. Also noteworthy: “Parody,” closely associated with “cartoon,” was the second highest porn search by growth. Next up was “public,” pointing to an escalation in interest in al fresco sex and outdoor sex exhibitionism – dogging may have had some influence on this given the timing.
Sex search terms:
2013 | Year of Creampie
In no other year previously does the term “creampie” (a term for spunk dripping out of a woman’s vagina or anus) appear. The very nature of viewing a “creampie” is “proof” that no condom was used (a successor to the 1970s “money shot,” which offered proof that the sex was real). In 2013, the search term “creampie” was ranked second. Also noteworthy: This was the year that “POV,” or “point of view” porn-scenes were shot from the perspective of one of the participants, ranking fourth on the growth list of overall porn search terms.
Sex search terms:
2014 | Year of Belle Knox
A university’s newspaper profiled a pseudonymous student who was paying for her tuition fees by making porn videos; the student outed herself on a lifestyle website and within a month she’d accounted for almost one percent of all mega-porn-site traffic. Also noteworthy: “Stepmom” jumped from the tenth-most-popular search term to the No. 2 slot, and the now-very-popular “lesbians scissoring” registered among the top-five growth terms for the first time. “Fake Taxi” was named the porn studio of 2014, producing porn videos in which female taxi passengers who were unable to pay their fare are induced to have sex with the taxi driver on the back seat in lieu of paying the fare.
Sex search terms:
2015 | Year of Step-Sex
In 2015, “stepmom” topped the list of the most searched for porn terms — a spot it would hold in 2016, too. No. 7 was “stepsister,” signalling a new sibling-based porn genre in which teens persuade one another into sex. Also noteworthy: Mia Khalifa, probably the first Lebanese porn star (with over 530 million video views) frequently performs wearing a hijab (in one, she and her “stepmom” both appear). The search term making the biggest jump was “giantess,” for videos featuring very large women and very small men. “Extreme gangbang” also enjoyed a rush, ranking fourth in search growth in 2015.
Sex search terms:
2016 | Year of Lesbians Scissoring
Lesbians Scissoring is when two women interlock their legs and rub their vaginas against each other. This, as a porn-search term, first appeared as a growth genre in 2014; in 2016 Lesbians Scissoring had jumped to No. 7 search term overall. Also noteworthy: “Cuckolding,” which is a genre where women supposedly have sex with men other than their husbands, reached a new high has grown in popularity since 2009 (up 495 percent). This was the year Kim Kardashian was robbed, which may be a reason why searches for “burglar” was the second-fastest-growing search term in 2016, and “robbers” No. 5.
Sex search terms:
2017 | Year of Hentai
Extreme, manga-derived animated-porn genre has spiked in popularity; suddenly, it’s the fourth-most-searched-for term overall. Also noteworthy: the rise of porn parodies of Overwatch, a multiplayer team-based shooter game released in 2016 and immediately pornified thanks to a 3-D-animation tool called Source Filmmaker, which enables easy video fan-fiction, including the erotic kind. In 2017, “overwatch” was the sixth-most-searched-for term.
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